Keys Soulcare Review: How Alicia Keys’ Beauty Brand Really Holds Up
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Back again in 2016, when contouring and overlined lips have been all the rage, Alicia Keys redefined the attractiveness standards by vowing to stop putting on makeup. Her decision was unheard of, primarily in entertainment—the world of glitz and glamour.
“I hope to God it is a revolution. ‘Cause I don’t want to address up any more,” she wrote in an essay for Lena Dunham‘s Lenny Letter at the time. “Not my experience, not my head, not my soul, not my views, not my desires, not my struggles, not my emotional progress. Nothing at all.”
Rapid forward to 2020 and Alicia is coming into the attractiveness space with the release of Keys Soulcare, a brand name she describes as “really serious skincare” with “soul-nurturing rituals.”
Due to the fact of the singer’s special technique to elegance, her brand feels different from what’s already on the marketplace. For one particular, the Grammy winner is centered on self-care and how that plays a key job in everyone’s skincare routine. The to start with assortment, which features a moisturizer, facial roller and candle, all include a mantra of some kind. “I welcome all situations as catalysts for adjust,” a single affirmation reads.
Each merchandise is also infused with an ingredient that consists of healing properties for the head, system and soul. But no matter if or not you believe that in the energy of crystals, the formulation were developed in partnership with Dr. Renée Snyder, a board-accredited Skin doctor centered in Austin, Texas. It’s that additional layer of this means and extra care that can make Keys Soulcare stand out.